How We Work
This page explains who is behind mylook, how an article here is actually made, and where the money comes from.
Who Is Responsible for What You Read
Mylook is run by Marlon Weber. He started the Pinterest account this site grew out of, he picks most of the outfits that end up in the roundups, and he reads and approves every piece before it goes live. There is a person at the other end of every page here.
If something on this site is wrong, write to info@mylook.com.de and it gets corrected.
How an Article Is Made
- The subject has to be worth writing about. Sometimes that means something happening right now, sometimes it means a piece we simply find interesting enough to look at properly. We keep that choice to ourselves. What it never means is a topic picked because a tool suggested it would rank, and where a trend is on its way out, the article says so.
- The outfits are chosen by hand. They come from Pinterest. We go through far more than we keep, and what stays is what shows the point clearly enough to name it.
- The angle is counted, not guessed. Before a roundup gets written we look at what the search itself is asking for and count it. That is why an article here will sometimes tell you that most people looking for one thing actually want a different thing.
- Facts are checked at the source. What a brand is, who owns it, what happened when: checked against that company’s own releases and filings rather than against other magazines.
- The draft is written with AI assistance against a written house style guide that we maintain ourselves.
- A person reads every line, corrects it and signs it off. Nothing is published unread.
Why Every Article Carries One Name
Every article on mylook runs under Marlon Weber’s name, because he’s the one who picks the outfits, reads every line and answers for what’s on the page. Until October 2026 some articles were signed with the names of editorial perspectives instead. We’ve retired those bylines, because a name on an article should belong to someone you can actually write to.
| Angle | What it looks at |
|---|---|
| Street | women’s streetwear as it’s actually worn, read from street photos rather than campaigns |
| Materials | fabric, construction and where a brand’s story comes from |
| Runway to street | what moves from the shows into everyday outfits, and what doesn’t |
| News desk | drops, brand moves, resale and scarcity |
| Menswear | men’s outfits built from pieces that are easy to find and easy to wear |
The angles themselves stay. Before a piece gets written, we decide which one suits the subject, and that choice shapes what the article looks at. It doesn’t change who wrote it. Nothing here describes an experience that didn’t happen, and where an article makes a claim, it tells you where the claim comes from: the looks in the article, a source we link, or a count we made ourselves.
What We Do Not Do
- No star ratings and no scores. We do not run a testing lab and we are not going to pretend we do.
- Nothing is described as tested unless it was tested.
- No paid placements dressed up as editorial.
- Where something has a real drawback, the drawback is in the article and not in a footnote at the bottom.
- No claims about what a shop happens to have in stock on a given day, because an article outlives the stock.
How the Site Makes Money
The shop and the product links run on affiliate commissions. If you buy through one of them, the retailer pays us a share of the sale. It costs you nothing, and it is what keeps the magazine free to read.
What it does not do is decide what gets covered or what gets praised. A piece we think is not worth the money gets said so in the article, commission or no commission. The long version, including which networks pay us and how the links are marked, is on our affiliate disclosure page.
How the Shop Is Built
The shop is not written by hand. It runs on MyFeeds, a WordPress plugin we develop ourselves, which reads retailer product feeds and builds the categories and filters under /shop/ from them. Prices and stock come straight from those feeds.