About Us
A streetwear magazine about what to wear, where to find it, and which trends actually deserve the attention.
Where it all started
Mylook started on Pinterest. Years of pinning streetwear outfits turned into a feed people actually followed, and the same question kept coming up: where do you buy any of this?
So we started writing it down. Outfit by outfit, with links to the pieces. The pins became posts, the posts became a magazine, and the magazine grew into what you are reading now: a streetwear blog with its own shop, covering looks from the first runway photo to the moment they reach the street.
What This Streetwear Magazine Stands For
No hype for its own sake. We cover what holds up: pieces that last, trends with substance, and the occasional honest word about the ones without it.
Who Is Behind Mylook
Mylook is run by Marlon Weber, who started the Pinterest account this grew out of and still picks most of the outfits that end up here. There is a person at the other end of every page on this site. If something is wrong, that is a person’s mistake and a person fixes it: write to info@mylook.com.de and it gets corrected.
How This Is Written
Drafts are put together with AI assistance against a written house style guide, then read line by line, corrected and approved by a person before anything goes live. Nothing is published unread. The full version, including why there are several bylines and what each one is for, is on how we work.
What You Will Find Here
Mylook answers two questions: what is worth wearing right now, and where to get it without paying hype tax. The magazine covers the first. The shop covers the second, with picks across every price range.
The outfits are picked by hand. The shop is a different thing: it is built from retailer feeds and sorted into categories, so what sits there is what those retailers currently list.
Most of what we publish is a list of outfits with real photographs, because that is how people shop: you see a fit, then you want the pieces. Around those sit brand guides, buying advice, and the occasional essay when a subject deserves more than a list. The shop runs on affiliate links, which costs you nothing and keeps this streetwear magazine free to read. Where a piece is not worth the money, the article says so.