About Me
Inès Rouvier
I started in fashion when I was twenty-two, fetching coffee for a small PR agency on Rue de Turbigo. I learned the industry by being in the room before I learned by reading about it. Now I write for myself. I cover the shows that matter and a few that nobody else bothers with. I notice the third look more than the opening look. I think the most interesting pieces are usually one shoe, one bag, one cut — the thing the photographers all caught but nobody put into the headline. On Mylook I write about what I see on the runway, in the streets after the show, and in the conversation around all of it. Less Vogue. More the friend who came back from Milan and won't shut up about one specific coat.





