Are you a fan of streetwear fashion? If so, you’ve likely heard of the Palace brand. Founded in 2009 by Lev Tanju in London, Palace Skateboards has quickly become one of the most popular streetwear brands in the world. Known for its bold designs and irreverent British style, Palace has gained a cult following among fashion-forward individuals.
Palace is more than just a clothing brand. It’s a lifestyle that embodies the spirit of street culture. From its iconic triangle logo to its unique designs, Palace represents a rebellious attitude that resonates with people of all ages. Whether you’re a skater, a fashion enthusiast, or simply someone who appreciates quality clothing, Palace has something for everyone. So if you’re looking to up your streetwear game, look no further than Palace.
Table of Contents
Brand Overview
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History and Founders
The brand was established in 2009 by Lev Tanju, a skater from London. Tanju was a member of the Palace Wayward Boys Choir, a group of South London skaters who were looking for a way to express themselves through fashion. Along with his friend Gareth Skewis, Tanju started designing clothes for their crew, and Palace was born.
Brand Philosophy
Palace is known for its unique approach to streetwear. The brand takes inspiration from skate culture, music, and art, and combines these elements to create clothing that is both stylish and functional. Palace is also known for its irreverent sense of humor and playful designs. The brand’s philosophy is all about having fun and not taking things too seriously. Palace is not just a clothing brand; it’s a lifestyle. If you’re looking for clothes that are both cool and comfortable, Palace is the brand for you.
Product Line
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Palace Skateboards is a well-known streetwear brand that offers a wide range of apparel and accessories. Their product line is designed to cater to the needs of skaters and streetwear enthusiasts. Here are some of the categories in Palace’s product line:
Apparel
Palace offers a variety of apparel, including t-shirts, hoodies, tracksuits, jackets, shorts, and suits. The clothing is known for its unique designs, which often feature bold graphics and bright colors. Palace’s apparel is made from high-quality materials that are designed to last.
Accessories
Palace also offers a range of accessories, including socks, ties, and sneakers. The accessories are designed to complement the brand’s clothing and are made from high-quality materials. Palace’s sneakers are particularly popular and have been produced in collaboration with brands such as Reebok, Umbro, and Adidas.
Collaborations
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Palace is known for its collaborations with other brands and designers. The brand has worked with a variety of companies, including Ralph Lauren, Umbro, and Adidas. These collaborations have resulted in some of the brand’s most popular products, including limited edition clothing and sneakers.
Overall, Palace Skateboards offers a wide range of high-quality streetwear products that are designed for skaters and streetwear enthusiasts. Whether you’re looking for a bold t-shirt or a comfortable tracksuit, Palace has something to offer.
Design and Aesthetics
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Logo Significance
Palace’s logo, also known as the tri-ferg, is one of the brand’s most distinctive design elements. Designed by Fergus Purcell, the tri-ferg is a stylized version of the traditional three-pronged fleur-de-lis, which has been used as a symbol of royalty and power for centuries. However, Palace’s interpretation of the fleur-de-lis is anything but traditional. The tri-ferg is often used in bold, eye-catching designs that reflect the brand’s irreverent and playful spirit.
Influence of Skate Culture
Palace’s roots in skate culture are evident in its graphic design. The brand often incorporates retro-inspired graphics, vibrant colors, and playful designs into its collections. This aesthetic is a nod to the DIY ethos of skateboarding culture, where skaters would create their own graphics and designs for their boards. Palace’s clothing lines have an authentic and unpretentious aesthetic, embracing oversized fits, bold graphics, and tongue-in-cheek humor.
Marketing and Brand Presence
Palace Skateboards has a strong presence in the streetwear industry and has gained a loyal following over the years. The brand’s marketing strategy is focused on creating an exclusivity factor by releasing limited edition collections and collaborating with other brands. In this section, we will discuss Palace’s social media strategy and celebrity endorsements.
Social Media Strategy
Palace has a significant presence on social media, with over 2.2 million followers on Instagram and 120 thousand subscribers on YouTube. The brand uses social media to showcase its latest collections, collaborations, and events. Palace’s Instagram feed features a mix of product shots, lifestyle content, and behind-the-scenes footage. The brand also uses Instagram Stories to announce upcoming releases and promote limited-edition drops. Palace’s YouTube channel features skate videos, interviews with team riders, and behind-the-scenes footage from events.
Celebrity Endorsements
Palace has collaborated with various artists, athletes, and musicians over the years, including Kanye West, Jonah Hill, and Tyler, The Creator. These collaborations have helped Palace expand its reach beyond the skateboarding community and into mainstream culture. The brand has also received endorsements from various hip-hop artists, including A$AP Rocky and Skepta. These collaborations have helped Palace establish itself as a cultural icon and cement its position in the streetwear industry.
Retail and Distribution
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When it comes to retail and distribution, Palace Skateboards has made strategic moves to expand its reach worldwide. The brand has opened flagship stores in key locations such as London’s Brewer Street, New York City, Tokyo, and Los Angeles. These stores offer customers a unique shopping experience, with each location featuring its own exclusive merchandise.
Flagship Stores
Palace’s flagship stores have become a destination for streetwear enthusiasts and fans of the brand. The Brewer Street location in London, for example, features a skate bowl and a mini-ramp, allowing customers to test out their skateboards before making a purchase. The New York City store, on the other hand, has a basketball court and a mini-golf course.
Global Reach
In addition to its flagship stores, Palace has also expanded its global reach through collaborations with retailers such as Dover Street Market, Selfridges, and Opening Ceremony. The brand has also partnered with Adidas, Reebok, and Umbro to release limited-edition collections. Palace’s global reach has helped the brand to become a household name among streetwear enthusiasts worldwide.
Frequently Asked Questions (FAQ)
One way to spot authentic Palace clothing is to look for the “Tri-Ferg” logo, which is the brand’s signature emblem. The logo should be crisp and clear, with no smudging or blurring. Additionally, check the tags and labels for any misspellings or inconsistencies in the font. If you’re buying from a reseller, make sure to ask for proof of purchase or authenticity.
Palace is known for dropping new collections and collaborations frequently, so it’s always worth keeping an eye on their website and social media channels for the latest releases. Some recent drops include the “Ultimo” collection, which features bold graphic designs, and a collaboration with Adidas that includes sneakers and apparel.
Palace has a few flagship stores in London, as well as a website where you can purchase their items online. They also have a number of stockists around the world, including big names like Dover Street Market and Selfridges. If you’re looking to buy second-hand or vintage Palace items, try checking out resale sites like Grailed or Depop.
Palace clothing items can range in price depending on the design and materials used. A basic t-shirt might cost around $50, while a hoodie could be upwards of $200. Limited edition or collaboration items can be even more expensive.
